Overview: I decided to work with life-coaching programs to integrate the majority of the six areas and provided a tool that allows users and coaches to work together.

Goal: Design an app for WNI ( Wellness National Institute) according to the six dimensions of wellness that users and coaches can use.

Wellness Industry was a $4.5 trillion market in 2018 enough reason to have a lot of competitors that offer multiple services. Before starting the research, I selected a few competitors focusing on life-coaching programs. Most of them offer multiple services for career goals, therapist, financial, etc.

Quantitative Data

50 % People will use a career coach
83% People never buy a course
29% of the users have visited a therapist
1 survey with 40 responses

Qualitative Data

“I took a coach program when I hit the rock bottom”- Milena
“ Financial , is the most stressful area in my life”. -Alberto
“I think they're fake”- Sergio

Takeaways

-Users mostly feel stuck with career goals, relationships and financial
- All is connected, you need to work in multiple areas to succeed
- Good match with the coach is important
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Affinity Map

Main Discoveries

- Users don't really know about coaching benefits.
- Users suffer anxiety and fear about the future.
- Users want to work multiple areas at the same time

The affinity map helped me to visualized and extract the best data from
my research process. In this case, grouping was helpful because it let me identify user's repeating patterns.

Journey Map

Users are having issues tracking their progress, contacting their coach and the most important they believe that most programs are only focus in one area of their lives and they would like to improve simultaneously all of them.

This tool was very useful in discovering and representing the three main pain point that users are having. at the same time, you can see actions that allowed me to understand user's behaviors and where I should be focus on.

Ideation

HMW'S
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. How might we help users track their progress

. How might we users help receive advice in several areas of their life.

.How might we help users facilitate communication with their coach

After defining those problems. I started with the ideation process, I tried to develop this part with classmates to come with good ideas from multiple angles.

After identifying the best ideas, I used the Moscow method to sort, classify and understand which are viable according to the impact and effort chart . Thanks to that I focused on the features that the app must and should have.

This is my MVP and the personalized market place with multiple coaches would be my distinguishing feature. My MVP incorporates gain creators that will alleviate pain and create more value for my users.

An app that allows the user to build a personalized plan with multiple coaches, a daily task dashboard to track their progress and the ability to record and save video-calls for later.

Low-Fidelity

For this stage, I started with a low-fidelity prototype. When I tested it, the people were confused about how the marketplace and the coaches filter tool worked, the bounce rate was high and people were leaving before completing the task. Most of them had issues with the number of onboarding screens.

Mid-Fidelity

For Mid-Fidelity, I took inspiration from a number of designers and challenged my UI skills by mimicking some of the designs. This helped me to level-up my skills as well as guiding me to a unique design concept.

High-Fidelity

For this final stage, I based this prototype in the visual competitors analysis and in the brand concept attributes, which are: sophisticated , modern , trustable.

TEST

. Increase the number of users taking coaching programs
. Spend more time in the app
. Users getting goals quicker as a result of the coaching programs
. Increasing rate of save sessions
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. People deleting the app
. users spending less time in the app
. Users not accomplishing their goals yet
. User taking only one coaching program at time
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